Basecamp

Basecamp frames your landscape photography in dark granite tones and reads like a good outfitter's spec board. Product cards lead with the brand, and every product page opens with the numbers that matter. It suits hiking, camping, climbing and snow retailers, and the brands that make the gear.

Shoppers pick a trip, like a day hike or an alpine overnight, tick off what they already own and add the missing gear in one tap. They can also shop by the weather they're heading into, from rain to snow. The home screen changes with the seasons on its own, and shoppers can ask to hear when a sold-out size returns.

Basecamp uses custom blocks, so it comes with the Business plan. The Essential style works on every plan.