Rosewater

Rosewater has the warm, gentle look of a good beauty counter. Soft neutral backgrounds pick up your brand color, product shots sit on clean rounded tiles, and an elegant serif gives every screen some polish. It fits makeup, skincare and haircare brands, as well as multi-brand beauty shops.

Shoppers set their skin depth and undertone once, and every foundation and concealer points them to their closest shade, so fewer orders come back in the wrong color. When a favorite is running low, the home screen offers a one-tap reorder. Tutorials become shoppable looks, and every product page lists key ingredients and how to use it.

Rosewater uses custom blocks, so it comes with the Business plan. The Essential style works on every plan.