Nest

Nest is calm and gender-neutral, with cream and sage colors, rounded photos and friendly type that feel warm without looking busy. It suits baby and kidswear labels, baby essentials brands, and toy and gift shops.

Parents add each child's birth month or due date, and the home screen shows the size they're wearing now along with products that come in it. A few weeks before a child outgrows a size, the app suggests the next one, and every product shows whether it fits now or leaves room to grow. Autoship is explained on diapers and other essentials, and parents can send their saved list to family.

Nest uses custom blocks, so it comes with the Business plan. The Essential style works on every plan.