Tend

Tend feels like wellness rather than a pharmacy, with warm oat and green tones, soft rounded corners and a gentle display typeface. It's made for supplement, vitamin and functional food brands, and for body care shops whose customers come back every month.

New customers pick a goal, such as better sleep or more energy, and get a routine built from your products. Returning customers check off their morning and evening routine, keep a streak going and get reminders at the times they pick, so they keep using what they buy. Subscribe & save is explained on every product, and skipping or pausing a delivery takes one tap.

Tend uses custom blocks, so it comes with the Business plan. The Essential style works on every plan.