Jellybean

Jellybean mixes candy red and sunshine yellow with splashes of aqua, sky and violet, and it plays like a toy box. Balloons and stars float across the hero while a teddy hops in the corner, and your collections tumble in as tilted, colorful tiles. It suits kidswear labels, toy and gift shops, and baby brands with a cheerful voice.

Parents shop by age, from newborn to 4 years and up, or head straight to new-baby gifts. Saving a favorite bursts into confetti, a new pick of the day appears daily with a countdown to the next one, and every product page includes a size guide, delivery and returns.

Jellybean uses custom blocks, so it comes with the Business plan. The Essential style works on every plan.