Fresh Lane

Fresh Lane is bright and easy to scan: fresh teal and lemon on white, with square product shots shown whole. It suits organic grocers, farm shops, free-from pantries and neighborhood stores that want a friendly, local feel.

Search sits at the top of the home screen with your aisles right below it. Shoppers add items from any product card, shop by diet with Organic, Vegan, Gluten-free and Dairy-free tiles, and get back to past orders and favorites in one tap. Delivery days, substitutions and freshness are answered up front.