SARA ELEMARY's first app now takes 40% of the store's revenue
SARA ELEMARY has dressed women in Egypt since 2009, and today sells from a flagship in New Cairo, a store in Mall of Egypt and its Shopify store. With no in-house development team, the label laid out its first app in Evlop's drag-and-drop editor.
of the Shopify store's revenue comes through the app
+47%
bigger average order in the app than on the store's other orders
+23%
app orders, September 2026 vs September 2025
Shares and order size: 30 days to 11 November 2026, whole Shopify store. Year on year: September 2026 vs September 2025. Source: Evlop order data.
The label
A designer label since 2009, with no in-house developers
Sara Elemary started her label in 2009 because she could not find modest clothing she wanted to wear, and was tired of layering pieces in the Cairo summer. The answer was her own line of denim, tailoring and eveningwear, made in Egypt. It now sells from a flagship store and showroom in New Cairo, a store in Mall of Egypt, and saraelemary.com.
This is a designer label, priced like one. A best-selling midi blazer is LE 12,500. Collections arrive as events: "Suited Up" for autumn and winter, "The Perfect Denim" unveiled at the New Cairo boutique. A customer who bought one coat is the person most likely to want the next drop, so a direct line to her is worth having.
The label has no in-house development team. Whatever it built, the people who run the Shopify store would have to lay it out, change it and keep it current.
Founded2009
StoresNew Cairo, Mall of Egypt
App liveJuly 2025
What they built
A boutique in the pocket, edited by the people who run the store
The team designed the app themselves in App Studio, Evlop's drag-and-drop editor, with the catalogue, prices and stock coming straight from Shopify. Evlop's team handled the builds and the App Store and Google Play submissions, including Google Play's requirements for a new developer account.
Then there is the reason to install it. The website's app banner offers 10% off a first app order, mobile-only deals, and notifications for new drops and restocks. For a label that sells in collections, that last promise matters most: a drop or a restock can reach a customer's lock screen.
Android app live on Google Play
iPhone app released on the App Store
Public launch
The label announces the app to its customers.
342
page edits in App Studio since launch
48
push notifications sent to date
A product page, priced in Egyptian pounds
Browse by category
The home screen is built like the boutique, with shoppers browsing by category.
Look Book
Each collection shown as the label styles it, inside the app.
Wishlist
A heart on every product for the pieces a shopper wants to come back to.
One customer account
Sign-in with Shopify's new customer accounts, so an order placed in the app sits in the same account as one placed on the website.
A reason to install
10% off the first app order and mobile-only deals, promoted on the website.
Drops and restocks
Push notifications for new drops and restocks, as the website promises.
What changed
Fewer than a third of the orders, 40% of the revenue
The gap is order size. Customers who order in the app put more in the bag.
The app's share of the Shopify store30 days to 11 Nov 2026
Orders
31%
Revenue
40%
+9 points
AppOther orders
Average order sizeSame 30 days · other orders = 1×
Average other order
1×
Average app order
1.47×
+47%
A year after launch, the app's monthly revenue is level with its first months.
App revenue by monthSep '25 = 100
116
100
Oct '25 to Aug '26tracking incomplete
106
100
Aug '25Sep '25baseSep '26Oct '26Launch monthsA year on
App revenue by month, indexed to September 2025 = 100
Month
Index
August 2025
116
September 2025
100 (base month)
October 2025 to August 2026
No reliable order data
September 2026
106
October 2026
100
Monthly app revenue, indexed to September 2025. No reliable order data for October 2025 to August 2026.
This is a designer label, so the case for the app rests on share more than volume. An app like this earns its place through the part of the business it carries, and here that part is two in every five.
Shares and order size are a rolling 30-day snapshot of the whole Shopify store. The monthly index covers app orders only; September 2026 may be slightly undercounted. Source: Evlop order data.
In their words
Six months into working with Evlop, and days after the app reached Google Play, the label left this review on the Shopify App Store.
Amazing Tool for Building a Mobile App Without Coding!
SARA ELEMARYReview on the Shopify App Store, 17 July 2025
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