Raw Generation moved its five-year-old app to Evlop, on the same listing

Raw Generation is a family-owned juice company from New Jersey, founded in 2012 and, in its own words, made for women by women. It presses its juice, flash-freezes it the same day and ships it frozen across the United States. Shopify wrote about the business on its blog in 2014. Today the store runs on Shopify Plus and sells juice cleanses, daily routines, supplements and a build-your-own box.

Most of what it sells is a plan a customer follows for days, and people come back to start the next one. That is the kind of shopper who keeps a brand's app. Raw Generation has had one on the App Store since September 2020.

Raw Generation's app is still a small part of a large store, and this story is being told early. One signal is already visible.

The work now is to put the app to use. Push notifications are unlimited on Evlop, and Raw Generation has sent its first eight. The natural next steps for a brand like this are a nudge on the morning a cleanse begins, pointing at the right step of the Cleanse Companion, and a reminder when a routine is about to run out. The audience for both is already there, on the listing it has used since 2020.