LaureNiche fragrance · Saudi ArabiaLaure moved its app to Evlop in 23 days, in Arabic and English
Laure sells niche perfume from international fragrance houses, online and in its mall boutiques in Saudi Arabia. In July 2026 it moved its existing app to Evlop, and customers received the new one as an update, in Arabic and English.
- 23 days
- from starting the trial to live on the App Store
- +23%
- larger average order in the app than in the rest of the Shopify store
- 17.8%
- of Shopify sales came through the app in the 30 days to 11 November 2026
A perfume counter that has to work in two languages
Laure is a Saudi retailer of niche and luxury fragrance. Its shelves hold Amouage, Creed, Xerjoff, Parfums de Marly and Nishane alongside dozens of smaller houses, plus hair care, skincare and home fragrance. It sells through boutiques in malls such as Nakheel Mall in Riyadh and Jouri Mall in Taif, and online at laure.sa with free delivery across the Kingdom and samples in every order.
The store runs in Arabic and in English, and a bottle here is a considered purchase. Laure wanted the fragrance house and the concentration, eau de parfum or extrait, on the screen before a shopper opens the product.
Laure already had an app. Built with Snaptec, it had been on the App Store since October 2024, and customers had it on their phones. Laure wanted the new app to replace the old one as an update, without asking anyone to download something new.
- Boutiques
- Nakheel Mall, Riyadh; Jouri Mall, Taif
- Languages
- Arabic and English
- Previous app
- On the App Store since October 2024
Twenty-three days from trial to the App Store
Laure installed Evlop on 5 July 2026. Its first question was whether the app could run in Arabic and English. It could, and Laure's team found the language settings and switched on both themselves.
From there the work split in two. Laure's team shaped the app in App Studio. Evlop's team prepared the store screenshots, ran the TestFlight build, and submitted the new app as an update to Laure's existing App Store and Google Play listings. Customers who already had Laure on their phones got version 2.0 the way they get any other update.
- Trial starts
Laure installs Evlop on its Shopify store and sets up Arabic and English.
- Test build on TestFlight
Laure's team reviews the app on their own phones.
- Android update published
The new app replaces the old one on Google Play, 21 days in.
- Live on the App Store
Version 2.0, 23 days after the trial began. Laure leaves a five-star rating on the Shopify App Store the same day.
- Two more releases
Version 2.1 on 20 August and 2.2 on 22 September.
The app has not stood still since. Since the trial began, Laure's team has saved 299 page updates in App Studio and built five custom pages.
Right-to-left, down to the dots under the slider
Translating the words is the easy part of an Arabic app. Laure's team checked the app in both languages and asked for the details a Saudi shopper would notice. Here are four that Evlop built.
A search bar in each language
The animated search prompt cycles through suggestions in Arabic for Arabic shoppers and in English for English ones.
Sliders that run the right way
In Arabic the homepage and product image sliders move right to left, and the dots beneath them follow.
House and concentration on every card
Shopify metafields put the fragrance house and the concentration on product cards and product pages. The house name is translated too.
The riyal symbol, and custom sections
Prices show the new Saudi riyal symbol in both languages, with no decimals. Custom HTML and Liquid sections sit alongside the standard blocks.
Sign-in uses Shopify's new customer accounts, so a returning customer gets a one-time code by email instead of a password to remember. Catalogue, prices and stock sync with Shopify in real time.
The app takes the larger orders
In the 30 days to 11 November 2026, the average order placed in Laure's app was 23% larger than the average order across the rest of its Shopify store. That is 1.23 times the basket, on a catalogue where a single bottle is already a considered purchase.
That is why the app's share of sales is higher than its share of orders. It took 15% of Laure's Shopify orders and 17.8% of its Shopify sales.
Fewer orders, bigger baskets
| Measure | Value |
|---|---|
| Average order, rest of the Shopify store (index) | 100 |
| Average order, app (index) | 123 |
| App share of Shopify orders | 15% |
| App share of Shopify sales | 17.8% |
Order value, order share and share of sales are from Evlop order data for the 30 days to 11 November 2026, measured against all orders in Laure's Shopify store. The new app went live in late July 2026 and its order base is still small, so read the comparison as an early signal. Launch dates are from the App Store version history and Evlop records.
More merchant stories
Honeydew USAWholesale kids' clothing (B2B) · United StatesHow Honeydew USA's wholesale app came to carry more than half of its online revenue
54%of online revenue comes through the app
Read the story
Lust MéxicoSneakers & streetwear · MexicoLust México: more than a third of online revenue from a drop-driven app
37%of Shopify revenue through the app (30 days to 11 Nov 2026)
Read the story
Tai Lee HongWholesale food · United KingdomHow Tai Lee Hong's app became its leading digital revenue channel in just 60 days
76%of online orders placed in the app
Read the story