← All case studies
Dog and Hunt SupplyHunting and dog gear · United StatesShopify Plus

Dog and Hunt Supply's first app takes one order in ten

Dog and Hunt Supply sells tracking collars and hunting gear to houndsmen across the United States from one store in Quitman, Arkansas. Its first mobile app went live in April 2025, and Evlop's records show only two push notifications sent since the store joined in March 2025.

Dog and Hunt Supply’s Evlop app, screen 1
Dog and Hunt Supply’s Evlop app, screen 2
Dog and Hunt Supply’s Evlop app, screen 3
10.7%
of store orders came through the app, 30 days to 11 Nov 2026
8.8%
of store revenue came through the app in the same 30 days
2
push notifications sent since joining Evlop in March 2025

Shares: Shopify store totals. Push count: Evlop's records.

The store

A national specialist in a town of 700

Quitman, Arkansas has about 700 residents. It also has a store that bills itself as a superstore for houndsmen and hunters, and it ships orders across the United States.

Quitman, Arkansas
about 700 residents
Since 2015
a dog hunting specialist
Nationwide
ships across the United States

Dog and Hunt Supply has specialised in dog hunting equipment since 2015. Its founder and owner, Summer Reynolds, grew up hunting with her father and now hunts with her husband and son. The catalogue reflects that: Garmin and Dogtra tracking systems, briar-proof chaps and boots, knives, trapping supplies, and gear for deer, turkey and hog season.

What sets the store apart is that it knows the equipment. A GPS tracking system for a pack of hounds is expensive and fiddly to configure, so Dog and Hunt Supply offers to set up and pair Garmin units before they ship, so the system is ready to use when it arrives.

Gear like this gets added to and replaced: another collar, a replacement antenna, a new pair of chaps before the season opens. Until 2025 the store sold all of it without an app.

The app

From trial to the App Store in six weeks

Dog and Hunt Supply started its Evlop trial on 3 March 2025. Version 1.0 was on the App Store on 16 April, 44 days later. It was the store's first app.

The app is built from the Shopify store the team already ran, so products, prices and stock come from the same catalogue as the website. Evlop's team built the app and submitted it to Apple, and later handled the Google Play submission as well.

Dog and Hunt Supply app: Home: the store's own storefront banner
Home: the store's own storefront banner
Dog and Hunt Supply app: Track and train collars, straight from the Shopify catalogue
Track and train collars, straight from the Shopify catalogue
Dog and Hunt Supply app: Garmin Alpha XL product page
Garmin Alpha XL product page

The store described the goal plainly on its App Store listing: to serve its customers better and give them an easier way to shop, with the same fast shipping and customer service they get on the site.

The team has kept changes light. Evlop's records show 91 page edits in App Studio and 13 feature changes in total since the store joined. For comparison, some stores on Evlop make more than a thousand edits. This one set the app up and went back to selling.

  1. A specialist store

    Dog and Hunt Supply starts specialising in dog hunting equipment in Quitman, Arkansas.

  2. Evlop trial starts

    The store begins building its first mobile app from its Shopify catalogue.

  3. Live on the App Store

    Version 1.0 is released, 44 days after the trial began.

  4. Updates and Android

    Two iOS updates ship. The store asks Evlop's team to publish the Google Play version, and Evlop handles the submission.

The results

One order in ten, and a better second season

More than one order in every ten now comes through the app.

App share of the store, 30 days to 11 November 2026
10.7%of store orders
8.8%of store revenue

A better second season

Fall is when hunters buy, and the app's two fall seasons can be compared directly. September 2025 came five months after launch. A year later, September 2026 brought 17% more app orders and 15% more app revenue.

October 2026 is the highest month with reliable data, at 125 against September 2025's 100.

For a store with a single location, that is a second storefront sitting on customers' phones. A houndsman who bought a tracking system has the store one tap away when he needs the next collar.

Two fall seasonsApp revenue index, September 2025 = 100
App revenue index, September 2025 = 100. October 2025 to August 2026: no reliable order data.
MonthIndex
August 202558
September 2025100
September 2026115
October 2026125
Months between are omitted: no reliable order data, not a drop in sales.

Shares are Shopify store totals. Monthly figures are app orders and app revenue recorded by Evlop, shown as an index with September 2025 = 100.

The effort

Two push notifications in twenty months

Most stories about store apps are stories about push notifications. This one has almost none. Evlop's records show Dog and Hunt Supply has sent two since it joined in March 2025.

Effort2push notifications sent since March 2025
Result10.7%of store orders through the app, 30 days to 11 November 2026

The orders come anyway. The likeliest reason is the customer. A hound hunter does not need a reminder that the season is coming. He needs the store that already set up his tracking system to be easy to reach when a collar needs replacing. An icon on his home screen does that job.

That also means the store has room to grow the channel. Push notifications are unlimited on Evlop, and automations and app-only offers are there when the team wants them. A note before deer season or ahead of the store's Customer Appreciation sale would reach people who have already put the store on their phone.

For a Shopify merchant weighing up an app, this is the useful part of the story. An app can earn its place with loyal customers and a catalogue they return to, before any campaign is written.