Atlas LibraryStationery & art supplies · KuwaitA 1968 Kuwaiti stationery shop whose app doubled its back-to-school orders
Atlas Library started as a small stationery shop in Hawally in 1968. In March 2025 it launched its first app, built on Evlop, carrying a catalogue of about 6,000 products named in English and Arabic. In its second back-to-school September the app took 2.2 times the orders of its first.
- 2.2×
- app orders, September 2026 vs September 2025
- 8.4%
- of Atlas’s orders came through the app, 30 days to 11 Nov 2026
- 317
- push notifications sent since the March 2025 launch
Sources: app orders, Evlop’s in-app order event; order share, Evlop store snapshot; pushes, Evlop admin.
A stationery shop lives by the school calendar
- 1968
- founded in Hawally
- ~6,000
- products
- ~35
- brands
- 2
- languages, English and Arabic
Atlas Library opened in 1968 as a small shop in Hawally, Kuwait. It has served several generations of customers, first from the shop and now through its online store, Maktabakw, which delivers across Kuwait.
The catalogue is wide and the tickets are small. About 6,000 products from some 35 brands, Faber-Castell, Staedtler, Pilot, Posca and Crayola among them, sit next to printer ink, Casio calculators, crochet supplies and toys. When these app screens were captured, a Frixion erasable pen sold for KWD 0.550.
A shop like that needs customers who come back often, and it needs to be the first name a parent thinks of when the school supply list arrives. Atlas had a bilingual Shopify store and channels on Instagram, TikTok and YouTube. It did not have a place of its own on the customer’s phone.
The whole shop in one app, in English and Arabic
In March 2025 Atlas released its first app, built on Evlop, on the App Store, and the same app is on Google Play. Its App Store listing introduces it as the first app from a Kuwaiti stationery shop on the App Store.
The app runs on the same Shopify catalogue as the website, so all 6,000 products, their prices and their stock stay in step with the store, and there is no second system to maintain. Products and collections carry their names in both languages, from “Printer Ink || احبار الطابعات” to Texas Instruments calculators and Islamic items. Five tabs cover the shop: Home, Collections, Shop, Wishlist and Cart.
Then Atlas put the channel to work. Push notifications are unlimited on Evlop, so a shop that sells pens for half a dinar can afford to speak to its customers often.
- 317
- push notifications sent, more than three a week
- 144
- edits to the app’s pages
Two Septembers,
2.2 times the orders
Kuwait’s schools go back in September, and Atlas’s app orders go with them. September 2025, six months after launch, was the app’s busiest month to that point.
| Month | Index |
|---|---|
| April 2025 | 17 |
| May 2025 | 28 |
| June 2025 | 30 |
| July 2025 | 33 |
| August 2025 | 61 |
| September 2025 | 100 |
| October 2025 | 49 |
| November 2025 to August 2026 | not charted |
| September 2026 | 216 |
| October 2026 | 169 |
Revenue rose with it. September app revenue was 75% higher in 2026 than in 2025. The growth came from order volume: the average September basket was 19% smaller than a year earlier.
One order in twelve now comes through the app
App customers spend about what web customers do. The app carried 8.2% of Atlas’s revenue in the 30 days to 11 November 2026, and the average app order was within 3% of the average web order, so the app has added a channel without changing the basket.
For a shop with thousands of low-priced items and a season everyone can see coming, that channel matters most in the weeks before school starts. Atlas now has two Septembers of data and a place on its customers’ home screens to work with before the third.
Order and revenue share: Evlop store snapshot for the 30 days to 11 November 2026. Monthly figures: app orders and app revenue logged by Evlop, shown as indices and percentage changes.
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