← All case studies
2kShoppingGrocery · United Arab Emirates

2kShopping moved its 2020 grocery app to Evlop and kept its ratings

2kShopping delivers groceries across all seven emirates, in Arabic and English, and has had an app on the App Store since June 2020. In February 2026 it moved that app to Evlop as an update to the same listing, so customers kept the app they already had and the store kept its ratings.

2kShopping’s Evlop app, screen 1
2kShopping’s Evlop app, screen 2
24%
of revenue comes through the app
41%
larger baskets in the app than on the website
613
App Store ratings at 4.7 stars, on the listing it kept

30 days to 11 November 2026. Ratings from the UAE App Store, 11 November 2026.

The store

A grocery app with customers going back to 2020

2kShopping is an online grocery for the UAE, run by 2K Foodstuff, a trading company established in 2019. It sells the weekly shop: fruit and vegetables, bakery, dairy, frozen, rice and grains, coffee and tea, and Arabic food brands such as Al Nabulsi, Al Kasih and Anjar. The store describes itself as a place for essentials, at prices closer to a wholesale store than a supermarket. It delivers to all seven emirates, and it works in English and in Arabic, laid out right to left.

Grocery is a habit business. The same households order again and again, and a habit lives best on the home screen of a phone. 2kShopping understood that early. Its app has been on the App Store since June 2020.

By the start of 2026 that app carried years of history: App Store ratings going back to 2020, a Google Play listing of its own, and regular customers with the app already on their phones. That history is what a move to a new app builder puts at risk.

A new listing starts at zero ratings and asks every customer to find the app and install it again.

The move

A new app, delivered as an update to the old one

2kShopping moved its existing app to Evlop. The App Store listing, its ratings and its installed customers came with it.

One App Store listing, 2020 to today

  1. First release
  2. Trial starts2kShopping begins moving its Shopney app to Evlop.19 days
  3. Version 4.1, built on EvlopShipped as an update to the same listing.
  4. Version 4.3Still the same listing.

2kShopping started its Evlop trial on 25 January 2026. Within a week it had a setup call booked with an Evlop engineer. Evlop’s team built the new native iOS and Android apps from the Shopify store and submitted them to the listings 2kShopping already had.

On 13 February, 19 days after the trial began, version 4.1 appeared on the App Store. For customers it was an ordinary update. They opened the same app on their phone and found the new version inside. For the store, everything attached to the listing stayed where it was. The App Store page that went up in 2020 now shows 613 ratings at 4.7 stars.

613ratings at 4.7 stars, carried across

0ratings: where a new listing would start

19 days
from trial to App Store update
113
push notifications since January 2026, more than two a week
314
page edits in App Studio
2 languages
Arabic right to left and English, in one app

The app is bilingual like the store. Evlop supports Arabic with a full right-to-left layout alongside English, so shoppers who browse in Arabic and shoppers who browse in English use the same app. Products, prices and stock come from Shopify in real time, which matters when the catalogue is fresh food.

The app has kept changing since, edited in App Studio, Evlop’s drag-and-drop editor. A grocery store has plenty to say. 2kShopping’s website runs a “Maximize your savings” rail of near-expiry stock at 45 to 60% off, with the expiry date printed on every card. An offer with a date on it is exactly what a notification is for, and on Evlop push notifications are unlimited.

2kShopping app: fruit and vegetables, with Arabic product names
Fruit and vegetables, with Arabic names
What changed

Fewer than one order in five, nearly a quarter of the revenue

In the 30 days to 11 November 2026, the app took 18% of the store’s orders. It took 24% of the revenue.

The difference is the basket. Set the average website order at 100 and the average app order comes to 141, which makes app baskets 41% larger. In grocery, where every order has to cover a delivery, a bigger basket is the number to watch.

30 days to 11 Nov 2026

The app’s share of the store
Share of orders and revenue, app and website, 30 days to 11 November 2026
MeasureAppWebsite
Orders18%82%
Revenue24%76%
Average basket index, website = 100
Average basket as an index, website = 100, 30 days to 11 November 2026
Website basket100
App basket141

2kShopping is a small store on Shopify’s Basic plan, and it runs a native app in two languages across both app stores. Nearly a quarter of its revenue now comes through that app.

Revenue share and basket size are a rolling 30-day snapshot, taken on 11 November 2026. Basket size is shown as an index with the average website order at 100. Ratings are from the UAE App Store on 11 November 2026.