Deep linking is a technique that allows an app to be opened to a specific piece of content or page, directly from a web URL or another app. It improves the user experience by providing a seamless transition between different apps or between a web page and an app.
For Android and iOS, this is accomplished with the help of Android App Links and Universal Links respectively:
- Android App Links: Android App Links is a specific form of deep link that allows an Android app to uniquely associate itself with a website domain. By creating a digital asset links file and hosting it on your website, you can verify that you own both the website and the app. Once this is done, the Android system can then automatically direct a web URL to open your app (if it’s installed) and display the corresponding content. If the app isn’t installed, the URL will open in a web browser as usual. This creates a seamless experience for the user, as they can be redirected from a web page to the corresponding content in your app.
- Universal Links (iOS): Universal links are the iOS equivalent of Android App Links. They allow you to link to content deep within your iOS app by simply using standard HTTP or HTTPS links. When a user taps a universal link, iOS checks if the corresponding app is installed. If it is, the app is launched immediately to the specific content. If the app isn’t installed, the link opens the website URL in Safari. Universal links provide a secure and seamless user experience, ensuring that users can access your content in the most integrated way possible, whether through your app or website.
In summary, deep linking with Android App Links and Universal Links provide a seamless and integrated user experience, directly connecting your website content with your app. This reduces the number of steps a user needs to take to reach the desired content, enhancing their experience and potentially increasing engagement with your app.
Regarding the Smart App Banner, Picture this: you’re visiting a website on your phone and a banner pops up at the top. It’s telling you about a great app that can make your experience even better. That’s exactly what a “Smart App Banner” does.
These banners show up when you’re browsing a website on your Android or iOS device. They’re like a friendly nudge, suggesting that you check out the app. If you tap on the banner, it will whisk you away to the app store to download the app. But if you’ve already got the app, it’ll open it up for you.
The idea behind these “Smart App Banners” is to get more people to download and use your app. They’re like a billboard, shouting out about your app to every visitor on your site. But they’re not just about promotion, they’re also about making things easier for your users. With just a tap, they can switch from the website to a more optimized app experience.