How to Promote Shopify Mobile App Through Website?
So, you’ve successfully turned your Shopify store into a mobile app. Congratulations! But the real challenge begins now: getting people to download it. Your website can be a powerful tool for this. In this comprehensive guide, we’ll explore various strategies to leverage your website for promoting your mobile app.
Why Your Website is a Goldmine for App Promotion
Your website already attracts a certain amount of traffic, some of which are loyal customers and others who are potential customers. This existing audience can be a great starting point for promoting your mobile app.
Simple Yet Effective Strategies
1. The Power of the Announcement Bar
The first thing you can do is add an announcement bar at the top of your website. Make it sticky so that it remains visible as users scroll down. The message should be concise but compelling, explaining why visitors should download your app.
2. Make Your App a Part of the Menu
Just like you have a well-organized menu for your products, include your mobile app in it. Place it strategically so that anyone browsing through your site can easily discover your app. Also, consider adding a link to your app in the footer, alongside your social media links.
3. QR Codes for Quick Access
For desktop visitors, offer a scannable QR code that takes them directly to the app store listing. This eliminates the need for them to manually search for your app on their mobile devices.
4. Sweeten the Deal with App-Exclusive Discounts
People love a good deal. Use this to your advantage by promoting app-exclusive discounts on your product pages. You can also use popups to highlight these special offers, encouraging visitors to download the app to avail of them.
5. Retargeting Repeat Visitors
For visitors who have been to your site more than once, consider setting up a special popup or on-site notification. A simple message like “Special discounts for our repeat customers on our app” can be very effective.
6. Special Attention to Mobile Visitors
If someone is visiting your site via a mobile browser, trigger a popup or on-site notification that takes them directly to the app store. This reduces the steps they have to take to download your app.
7. Utilize the Thank You Page
After a customer has made a purchase, they are directed to a ‘Thank You’ page. This is a great opportunity to promote your app. You can offer them an app-exclusive discount on their next purchase to encourage them to download your app.
8. Create a Dedicated Landing Page
Just like you create special pages for sales and new product collections, create a landing page for your mobile app. This page can include reviews, features, and a clear call-to-action encouraging visitors to install the app.
9. Leverage Live Chat
Live chat is a commonly used feature on ecommerce websites. Train your customer service agents to subtly introduce the mobile app during conversations. For example, if a customer is asking for additional discounts, the agent can mention the special discounts available on the app.
Conclusion
Promoting your mobile app through your Shopify website is a strategic way to increase downloads without being too pushy. By implementing these strategies, you can effectively introduce your existing and potential customers to the benefits of your mobile app.
So, are you ready to boost your mobile app downloads? Start implementing these strategies today!
Note: This blog post is a comprehensive guide based on expert opinions and is not a direct copy of any specific source.