How To Get More Reviews On E-commerce mobile App
In the eCommerce landscape, the significance of customer reviews and ratings can’t be overstated. A staggering 98% of consumers consult online reviews before making a purchase, and 95% of them depend on these reviews to make an informed decision. If you’re a Shopify store owner with a mobile app, understanding the mechanics of app ratings and reviews is crucial. This guide aims to provide you with an in-depth understanding of why reviews and ratings matter and how to effectively increase them for your mobile app.
The Anatomy of App Ratings and Reviews
What Are They?
App Ratings: These are numerical evaluations, generally on a scale of one to five stars, that users provide based on their experience with your app. While these ratings are quick to give, they often lack the context that potential users seek.
App Reviews: These are written testimonials where users elaborate on their experiences. Reviews offer a nuanced look into what users like or dislike, making them highly influential.
The Importance of a Balanced Rating
A good app rating is not just about high numbers. An app with a 4.5-star rating but only two reviews may not be as trustworthy as an app with a 4.0 rating and hundreds of reviews. The balance between the rating and the number of reviews is key to credibility.
Why Ratings and Reviews Are Non-Negotiable
1. A Treasure Trove of Feedback
Reviews serve as a direct line to your customers’ thoughts. They can highlight features that users love and pinpoint areas that need improvement, offering you a roadmap for future updates.
2. The Decision-Making Catalyst
For potential customers, reviews serve as a trusted advisor. They offer a detailed account of user experiences, helping to confirm or dispel any reservations about your app.
3. The Trust Builder
Positive reviews can elevate your brand’s reputation to new heights. On the flip side, a well-handled negative review can demonstrate your brand’s commitment to customer satisfaction, thereby building trust.
4. The SEO Booster
Search engines love fresh, user-generated content. Reviews contribute to this, helping your app and products to rank higher in search results. This increased visibility can lead to more organic traffic and, ultimately, higher sales.
5. The Conversion Driver
According to a study by BigCommerce, having over 50 reviews per product can increase conversion rates by 4.6%. The more reviews you have, the more likely customers are to trust and buy from you.
Proven Strategies to Increase Reviews and Ratings
1. The Power of Asking
Never underestimate the impact of a simple request. Use various channels like post-purchase emails, in-app notifications, or even SMS to ask your customers for reviews.
2. Timely Reminders
Customers are busy and may forget to leave a review. A tactfully timed reminder can nudge them to share their thoughts.
3. Exceptional User Experience
The better the user experience, the more likely users are to leave a positive review. Invest in intuitive design, fast load times, and unique features to make your app stand out.
4. Automation for Consistency
Automate the review-request process to ensure a steady flow of new reviews. Tools like Evlop can help you set up automated email and SMS campaigns for this purpose.
5. Simplify the Process
The easier you make it for customers to leave a review, the more likely they are to do so. Use straightforward forms and clear calls-to-action to guide them.
6. Templates for Reviews
Offering a review template can help customers articulate their thoughts more easily, making the process less daunting for them.
7. Incentivize Reviews
Rewards like discounts or loyalty points can serve as a motivating factor for customers to leave a review.
8. Live Support
A live support can resolve customer queries in real time. Once their issue is resolved, you can ask for a review.
9. Educate Your Customers
Let your customers know how their reviews can help other shoppers make better decisions. This can be a compelling reason for them to leave a review.
10. Leverage Post-Purchase Emails
Use the post-purchase phase to ask for reviews. This is when the customer is most engaged and likely to share their experience.
11. Target Your Best Customers
Your most loyal customers are your best candidates for leaving positive reviews. Make sure to reach out to them.
12. Personalization is Key
Customize the review request based on the customer’s purchase history or the platform they use, making the process more relevant to them.
13. Timing Matters
The best time to ask for a review is when the customer has had enough time to use your product but not so much time that the purchase is no longer fresh in their mind.
14. Engage with Your Reviewers
Thank your customers for their reviews and address any concerns they may have. This not only builds trust but also encourages more reviews.
In the competitive world of eCommerce, reviews and ratings are your best friends. They not only build trust but also provide actionable insights for business growth. Whether you’re just starting out or looking to optimize your existing Shopify mobile app, implementing these strategies can significantly improve your review and rating numbers. And if you’re looking for expert help, Evlop is always here to assist you.
By adopting these strategies, you’re not just increasing the number of reviews on your app; you’re building a community of satisfied customers who will advocate for your brand. So start today and watch your Shopify mobile app soar to new heights.