Differences between eCommerce, mCommerce, and AppCommerce.
The digital landscape is ever-changing, and if you’re running an online business, it’s crucial to keep up with the latest trends and terminologies. In this blog post, we’ll delve into the three pillars of the online shopping world: eCommerce, mCommerce, and AppCommerce. We’ll explore each term’s meaning, their unique features, and how they can impact your business.
The ABCs of Online Shopping
eCommerce: The Foundation
eCommerce is the granddaddy of online shopping. It refers to the buying and selling of goods and services on the Internet. Businesses set up online stores using platforms like Shopify, and these stores can be accessed via web browsers on both desktop and mobile devices.
mCommerce: Mobile-First Approach
mCommerce is essentially eCommerce but optimized for mobile devices. Given the surge in mobile usage for internet browsing and shopping, mCommerce focuses on providing a seamless experience on smaller screens. Nowadays, most eCommerce websites are mobile-responsive by default.
AppCommerce: The New Kid on the Block
AppCommerce is the latest evolution in the online shopping ecosystem. It involves creating mobile apps for your online store, allowing customers to shop on the go. Unlike mobile websites, apps offer a more personalized and efficient shopping experience, making them increasingly popular among consumers.
Key Differences You Should Know
- eCommerce: Best suited for desktops, offering an interactive experience on larger screens.
- mCommerce: Optimized for mobile browsers, ensuring easy navigation without the need to zoom in or out.
- AppCommerce: Requires users to download an app, offering a more personalized experience.
2. Internet Connection
- eCommerce & mCommerce: Require an internet connection for browsing and shopping.
- AppCommerce: May offer some offline features, utilizing preloaded data for a seamless experience.
- eCommerce & mCommerce: Similar functionalities but adapted for different screen sizes.
- AppCommerce: Leverages mobile-specific features like QR scanning and camera integration.
4. Design Aspects
- eCommerce & mCommerce: Adaptive layouts for various devices.
- AppCommerce: Focused on mobile-only experience, often varying based on the operating system.
5. Communication Channels
- eCommerce & mCommerce: Limited to email and on-site notifications.
- AppCommerce: Offers the advantage of push notifications for instant communication.
6. Marketplace Presence
- eCommerce & mCommerce: Limited to web browsers.
- AppCommerce: Requires listing on app marketplaces like Apple Store and Google Play, opening a new channel for customer acquisition.
Which One Should You Choose?
According to Statista, 42% of eCommerce sales now come from mobile devices, and this number is on the rise. While having a mobile-responsive website is a good start, it’s no longer enough. Leading retailers are adopting AppCommerce to meet consumers on their smartphones where they are most active.
The Road Ahead
The good news is that creating a mobile app for your online store is no longer a Herculean task. Platforms like Evlop offer no-code solutions to build and launch your app quickly and affordably. So why limit yourself? Embrace the best of all three worlds to maximize your business growth and revenue.
Understanding the nuances between eCommerce, mCommerce, and AppCommerce can help you make informed decisions for your online business. Each has its own advantages and limitations, but the key is to integrate them effectively for a holistic shopping experience.
Ready to take your online business to new heights? It’s time to explore the world of AppCommerce.
Note: This blog post is an in-depth guide based on industry trends and is not a direct copy of any specific source.